Our mission
Anymal provides a clear registration of animals and associated events.
In this way, optimal animal health and welfare is established.
Our ambition is to become the best app for hobby animal keepers.
A flawlessly working app, anytime, anywhere
Strategy
We very consciously opt for a product leadership strategy: an app that works well and flawlessly, always and everywhere. User-friendliness is our top priority and we structurally add innovations based on customer wishes. These innovations come from a focus group of various customers, who give input several times a year to optimize the Anymal app.

Meet
the team
The A-team of GD is responsible for the international development of Anymal. All team members come from varied backgrounds and have a plethora of talents. The expertise in the team consists out of online marketing, market intelligence and IT. These components are the keys to success of Anymal.




Advisory Board
diverse backgrounds and areas of expertise.
Patrick Vroklage is an ‘award winning marketeer’ and develops internet technology for various premium brands for over 10 years. He helps Anymal from this perspective.
Prof. Dr. Aard Groen is Professor in Entrepreneurship and supervises several start-up businesses in the Netherlands. He brings this specific knowledge into the organisation of Anymal.
Prof. Dr. Ynte Schukken is Professor in Management of Farm Animal Health and shareholder via the Royal GD Holding of Anymal. Since he is a shareholder, he is seated in the advisory board.
Tineke Eppink is source of inspiration for students in the equine sector in the Netherlands at the programme Equine, Sports & Business. She connects animals, education and technology via her knowledge and network.